Hoyo De Monterrey, Rothschild Mad/Mad, 4 1/2 X 50, 50 per box
The Hoyo De Monterrey one of the oldest cigar brands in the world was registered by Spaniard Jose Gener Batat in 1867 in Cuba. Gener Batat discovered the cigar gold mine in 1851 after convincing his uncle to open a factory in Havana, he created a trademark, La Escepcion which was used to penetrate the American market and it did successfully. He took charge of the harvesting of tobacco and also its manufacturing and it is withing this period that he gained a lot of experience in the manufacturing and marketing of his cigars. with much success he used his profits to purchase the best plantations and farms in Vuelta Abajo and Pinar del Rio. In 1960 he purchased the a very fertile piece of land in the Valley of Monterrey in Vuelta Abajo which was considered to be on the the best plantations in the entire region. Jose later registered the Hoyo de Monterrey cigar brand that he had created. the word "hoyo", means valley or hole that is rich and where the best tobacco is grown while Hoyo de Monterrey means "Valley of Monterrey", and this was the place where Jose Gener's tobacco was grown.
The brand name becaem a success in the British market and in 1900 Gener passed away and his daughter Lutgarda Gener took over his company. The company was controlled and run by the Gener family for another thirty years and in 1931 they sold the company to focus on their successful sugar cane business. The Hoyo de Monterrey production was expanded to Honduras after the trade embargo. To date they are some of the most sought after cigars and are very rare. They are considered to be the finest cigars in quality and flavor. This hand made cigars are currently produced in Villizon factory in Honduras under the management of Estello Padron. this is a list of some of the fine Hoyo de Monterrey brands.
The brand name becaem a success in the British market and in 1900 Gener passed away and his daughter Lutgarda Gener took over his company. The company was controlled and run by the Gener family for another thirty years and in 1931 they sold the company to focus on their successful sugar cane business. The Hoyo de Monterrey production was expanded to Honduras after the trade embargo. To date they are some of the most sought after cigars and are very rare. They are considered to be the finest cigars in quality and flavor. This hand made cigars are currently produced in Villizon factory in Honduras under the management of Estello Padron. this is a list of some of the fine Hoyo de Monterrey brands.